A track record built through execution.

The founders’ experience at Seven Canyon connects performance marketing and customer retention with the day-to-day work of building a prize-driven consumer business.

FEATURED CASE STUDY

Seven Canyon / 7days Performance

Seven Canyon was formed following the combination of Cloud Canyon and 7days Performance in 2022. The business developed and scaled a consumer prize competition platform through performance-led acquisition, CRM, retention and operational execution. In 2026, Seven Canyon was acquired by ZEAL Network SE.

2022

Combination of Cloud Canyon and 7days Performance.

2022

Combination of Cloud Canyon and 7days Performance.

2026

Seven Canyon acquired by ZEAL Network SE. The transaction forms part of the founders’ prior operating experience.

2026

Seven Canyon acquired by ZEAL Network SE. The transaction forms part of the founders’ prior operating experience.

Consumer economics

Experience across paid acquisition, CRM, retention and customer lifetime value.

Consumer economics

Experience across paid acquisition, CRM, retention and customer lifetime value.

CAPABILITIES DEVELOPED

The capabilities behind the business.

Experience gained at Seven Canyon and its associated businesses.

Performance marketing

Paid acquisition and digital marketing.

Performance marketing

Paid acquisition and digital marketing.

Retention and CRM

CRM programmes and customer journeys designed around repeat engagement and retention.

Retention and CRM

CRM programmes and customer journeys designed around repeat engagement and retention.

Lifetime value

Understanding customer value alongside acquisition costs to inform commercial decisions.

Lifetime value

Understanding customer value alongside acquisition costs to inform commercial decisions.

Prize proposition development

Shaping consumer prize propositions and product experiences alongside marketing and retention.

Prize proposition development

Shaping consumer prize propositions and product experiences alongside marketing and retention.

Commercial optimisation

Connecting marketing, product and operating decisions with business performance.

Commercial optimisation

Connecting marketing, product and operating decisions with business performance.

Operational scaling

Strategic execution in a complex, evolving regulatory environment.

Operational scaling

Strategic execution in a complex, evolving regulatory environment.

ACQUISITION OUTCOME

An important operating milestone.

The Seven Canyon transaction represents a milestone in the founders’ operating experience, not an acquisition of Prize Labs. Historical operating experience relates to Seven Canyon and its associated businesses. Past performance is not indicative of future results.

PRIZE LABS

Building the next generation of prize-driven businesses.

This website provides general information only and does not constitute an offer, investment advice or a promise of returns. Capital is at risk. Historical operating experience relates to Seven Canyon, not Prize Labs. Past performance is not indicative of future results.

PRIZE LABS

Building the next generation of prize-driven businesses.

PRIZE LABS

Building the next generation of prize-driven businesses.